HiChu Design & Motion

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Golden Pin Design Award 2016  
This ad was created to promote the exhibition of The Beatles, using collage, typography and motion graphics.

Golden Pin Design Award 2016 Award Ceremony, Taiwan’s premier international design competition celebrating design created for and within huaren (Chinese-speaking) communities.Created by Bito, this opening video explores the creative process of finding inspiration in the huaren cultural and philosophical context. A journey searching for boundless and limitless inspiration with a golden pinball roaming across different design categories and materials.We are honored to be part of Golden Pin Design Award 2016. As a leading visual design team for this ceremony, we felt proud and would say it out loud to bring this Huaren-style opening video into deeper and more profound vision of motion design.源自2016金點設計奬的活動主概念「天.地」-天地之間,華人設計,境在金點。描寫設計師處於「創作之境」,所有思維專注凝聚成一個個球體,在華人天地思想,和代表四大獎項的多種材質間穿梭、搜尋、碰撞,激盪出跨越經典及當代的傑作。

Directed by Bito
Director: 劉耕名 Keng-Ming Liu
Associate Art Director : 劉熙真 Hsi-jen Liu / 李竺潔 Chu-Chieh Lee
Producer: 彭乃芸 Naiyun Peng / 陳克柔 Carol Chen / 龔茵 Elise Gong
Music&Sound Design : 三十而立 Sincerely Music
Editor: 李竺潔 Chu-Chieh Lee / 劉耕名 Keng-Ming Liu 
Pre-Viz: 李竺潔 Chu-Chieh Lee
Design
Lead Designer: 李竺潔 Chu-Chieh Lee / 劉熙真 Hsi-jen Liu
Designers: 高慶和 Ching-Ho Kao / 陳威霖 Wei Darvish / 劉大煒 Davy Liu / 劉瓅涵 Hank Liu 

Typography Design: 李竺潔 Chu-Chieh Lee
Animation & Compositing: 劉熙真 Hsi-jen Liu / 陳威霖 Wei Darvish / 高慶和 Ching-Ho Kao / 劉瓅涵 Hank Liu / Dotz studios - 劉大煒 Davy Liu / 曹書睿David Tsao / 李芹羽Amber Lee / 李竺潔 Chu-Chieh Lee / 朱哲頡 Che-Chieh Chu
Storyboard

©Chu-Chieh Lee